CAROL BERGIN
Carol is a Senior Creative and Art Director from Ireland. She works across brand campaigns, creative strategy, art direction, experiences and spatial design. A versatile, thoughtful creative who enjoys working on compelling and culturally relevant projects.
Full portfolio available on request.
★ Clients ★
It’s Nice That, LEGO, Nike, Hermès, Paul Smith, YouTube, Tate Modern, Moncler, Uniqlo, The Financial Times.
★ Services ★
Creative Strategy, Creative Direction, Art Direction, Cultural Programming, Artist Commissioning, Social Content & Campaigns, Experiences, Spatial Design.
★ Contact ★
carolabergin@gmail.com
LinkedIn
Instagram
Are.na
Paul Smith’s FoundationPSF Sessions
Paul Smith’s Foundation – PSF Sessions
Creative direction for Paul Smith’s platform for emerging creatives.
Our task was to support the foundations’s mission to “give helpful advice to creative people” by creating a programme that connects and inspires emerging talent. We developed PSF Sessions, a live event series and social content programme that sparked conversation, collaboration, and confidence among young creatives across the UK.
The series brought together 40+ emerging creatives in London and Nottingham, fostering new ideas and connections through diverse talks and hands-on workshops. The accompanying content series grew the foundations social following by 27%.
My Role: I shaped the creative strategy, defining our audience and their needs, and how the series could create the most cultural impact. With our team, I worked on creative direction across touchpoints: curating a diverse programme of speakers and workshops, designing the space, and shaping the visual identity with our graphic designer. I led content strategy and worked closely with a photography and film team to capture the events and extend their impact and story beyond the room.
Collaborators & Credits
Client – Paul Smith
Studio – Anyways
Senior Creative – Charlie Shepphard
Creative – Carol Bergin
Junior Creative – Alfie Wheatley, Mark Omotobora
Production – Thyme Mor
Photography & Film – RedBrck
Graphic Design – Cha Chaan Teng